Empowering Startups Through Digital Marketing, NIIC 2 in Action

Empowering Startups Through Digital Marketing, NIIC 2 in Action

Digital marketing has been a crucial Business Development Support (BDS) area for NIIC 2 companies. In today’s fast-paced digital economy, visibility and engagement can make or break a brand. Over the past few months, NIIC 2 has actively supported several portfolio companies, including Think Move Solutions, Parlor Sewa by Murarkey, and Blackboard Nepal, to design and execute captivating marketing campaigns that elevate their brands and drive measurable results.

Think Move Solutions (Launching TM Studio)

Think Move Solutions (TMS) is expanding into the digital marketing space with the launch of its new vertical, TM Studio, dedicated to digital marketing and SEO services. Through NIIC 2, TMS has been running impactful online campaigns and targeted boosted ads to strengthen visibility and attract new clients. The campaign has helped TMS establish a strong foundation for its new venture, positioning TM Studio as a promising player in Nepal’s growing digital ecosystem.

Blackboard Nepal, Making EdTech Engaging

Based in Dhangadhi, Blackboard Nepal is an education technology company transforming how schools and learners interact with digital tools. NIIC 2 supported Blackboard Nepal in producing interactive product demos and feature explainer videos that clearly showcase the platform’s value. These creative assets are now central to the company’s marketing campaigns and website, helping boost engagement and customer trust through visually compelling storytelling.

Parlor Sewa by Murarkey

Parlor Sewa connects freelance beauticians with clients seeking quality beauty services. With NIIC 2’s support, Parlor Sewa launched a recruitment campaign aimed at onboarding freelance beauticians to its platform, supported by engaging promotional videos and visuals designed to attract skilled professionals.

Alongside the recruitment drive, Parlor Sewa launched a customer-facing campaign featuring Former Miss Nepal Priyanka Rani Joshi. The collaboration added a touch of style and credibility, boosting brand recognition and connecting Parlor Sewa with a broader audience of beauty enthusiasts.

If you are a company looking to amplify your brand and reach new audiences through digital marketing support, apply now to join NIIC 2’s growing network of innovative startups.