If you’ve ever walked into a traditional poultry farm, you’ll notice one thing almost immediately: manual logbooks, handwritten entries, and decisions made mostly on gut instinct. In a system where conditions can change rapidly and small missteps can lead to large-scale losses, this way of working often results in high mortality rates, inefficiencies, and lost income for farmers.

But things are starting to change.

With support from the NIIC 2 Fund, G.J. Poultry is laying the foundation for something truly transformative: SmartFlock, a data-driven ecosystem for the poultry industry. At its core is a vision to digitize and integrate every aspect of poultry management, from the sheds to the supply chain.

In this current phase, we’re working closely with G.J. to embed technology right into their farm. The first prototype involves IoT sensors installed across the sheds, capturing real-time data on temperature, humidity, ammonia levels, and bird weight. This data flows directly into a mobile app, allowing supervisors to monitor conditions live and respond before small issues become serious problems. The goal is to enable better decision-making, reduce mortality, and optimize the use of resources like feed, water, and electricity, all while keeping the birds healthier.

During a recent visit by the One to Watch team, we got to see the early version of the system in action. It’s still in its MVP stage, but the results are promising. The sensors are working, the data is coming in, and the interface is evolving to meet the needs of farmers on the ground. What was once a black box of guesswork is now becoming a dashboard of actionable insight.

But SmartFlock doesn’t stop at the farm.

The long-term vision is far more ambitious: to build a fully connected ecosystem that links hatcheries, distributors, and farmers. A version of the app for dealers will enable smarter coordination on supply and demand, while a farmer-facing app will offer live updates, alerts, and farm management tools. It’s an end-to-end system that takes a highly fragmented, analog supply chain and turns it into a real-time, digital network, one that improves quality, cuts down waste, and ultimately uplifts everyone involved.

At NIIC 2, this is exactly the kind of innovation we’re proud to support, solutions that aren’t just high-tech for the sake of it, but tech that’s rooted in real problems and built for real people. As SmartFlock matures, the impact won’t just be measured in numbers, but in the improved lives and livelihoods of the farmers and families who depend on poultry for their future.